Google Ad Grant
Up to $10,000 per month in free Google Search advertising for eligible 501(c)(3) nonprofits.
The grant, explained
What is the Google Ad Grant?
The Google Ad Grant is part of Google for Nonprofits and provides eligible 501(c)(3) organizations with up to $10,000 per month in free Google Search advertising. Approved nonprofits can appear at the top of Google search results when people search for topics related to their mission, programs, and services.
It is a monthly ad credit, not guaranteed spend. Actual performance depends on search demand, campaign quality, and ongoing compliance with Google's program policies.
Accounts that fall out of compliance, such as failing to maintain proper conversion tracking or using low-quality keywords, can be suspended until the issues are resolved.
How Google Search Campaigns Can Support Your Mission
Google Search campaigns help nonprofits appear in front of people actively searching for programs, services, events, and causes related to their mission.
- Drive traffic to your website
- Reach more volunteers, supporters, and attendees
- Promote programs and initiatives
- Increase donations
- Build brand and content awareness
- Sell tickets, fill events, and rent your space
Who is eligible?
Most 501(c)(3) nonprofits qualify. There are only a few exceptions.
Eligible
- 501(c)(3) charitable nonprofits
- Arts, cultural, and faith-based organizations
- Environmental, animal welfare, and youth services
- Non-hospital health nonprofits
- Non-accredited educational nonprofits
- Community foundations and advocacy groups
- Food banks, shelters, and social services
- Veterans, senior, and disability nonprofits
And many more. Most 501(c)(3) organizations in good standing qualify.
Not eligible
- Government entities at any level (city, county, state, federal)
- Public schools and school districts
- Hospitals, health systems, and medical centers
- Universities, colleges, and community colleges
- Accredited academic institutions
Not sure whether you qualify? Reach out. We'll tell you in our first reply.
A straight line to launch
Onboarding process
Five steps from first call to live campaigns. This typically takes about two weeks.
Initial call
Schedule a call to learn how the grant works and how it can support your organization.
Apply for grant
We assist with the Google Ad Grant application.
Develop strategy
Identify goals, then plan campaign structures, ad groups, and ads.
Launch ads
Once approved and access is granted, we execute the campaigns.
Manage monthly
Creation of up to three new ads, bid adjustments, budget optimizations, and quarterly reports.
Already have a Google Ad Grant?
We work within your existing account, rebuild campaigns for compliance, and provide ongoing management. The same flat-rate pricing applies.
Simple, transparent pricing
Most agencies hide their rates. We don't. Here's exactly what it costs.
One-time
Onboarding
$500
flat fee, paid once
- • Google for Nonprofits eligibility verification
- • Ad Grant application assistance
- • Keyword research tied to your mission
- • Initial campaign build, ad copy, sitelinks
- • Conversion tracking setup
Monthly management
Ongoing
$200/mo
flat monthly rate
- • Ongoing compliance monitoring
- • Budget, keyword, and ad copy optimization
- • New campaigns as your priorities evolve
- • Quarterly performance reporting
- • No long-term contract, cancel any time